Member’s Responsibility in BSA NGO
- Develop and execute strategies to promote the NGO's services / products, ensuring alignment with the organization's mission and values.
- Conduct market research to identify suitable / needy audiences, trends, and competitive landscape.
- Create compelling promotional materials such as brochures, presentations, and social media content to effectively communicate the NGO’s value proposition.
- Collaborate with cross-functional teams including program managers, designers, and fundraisers to ensure consistent messaging and branding.
- Utilize digital marketing channels including social media, email campaigns, and website optimization to increase service visibility and engagement.
- Cultivate and maintain relationships with stakeholders including donors, partners, and community members to support NGO’s promotion and fundraising efforts.
- Monitor and analyze marketing metrics to measure the effectiveness of campaigns and make data-driven recommendations for continuous improvement.
- Stay informed about industry trends, best practices, and regulatory requirements related to promotion and fundraising for NGOs.
- Represent the NGO and its services/products at events, conferences, and other networking opportunities to raise awareness and generate support.
- Support the development of fundraising initiatives by providing marketing insights and collateral to enhance donor engagement and acquisition.
Who Can Join us as Member?
Anyone can join us by paying the registration / joining fee. Final Decision of membership will be taken by President / Board of Members.
If any points matches with your details, will be additional advantage for membership:
=> Proven experience in the non-profit sector or with socially responsible organizations.
=> Strong understanding of promotional principles and techniques, with a focus on digital marketing strategies.
=> Excellent written and verbal communication skills, with the ability to tailor messaging for diverse audiences.
=> Creative thinker with the ability to generate innovative ideas and solutions.
=> Proficiency in digital marketing tools and platforms such as social media management, email marketing, and website analytics.
=> Ability to work collaboratively in a team environment, as well as independently with minimal supervision.
=> Passion for social impact and commitment to the mission of the NGO.
=> Flexibility to adapt to changing priorities and deadlines in a fast-paced environment.
=> Prior experience working with NGOs or in the development sector is a plus.
